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VENTURE · 2025 — PRESENT

A product venture, co-founded and taken from idea to prototype.

  • Product Development
  • Strategy & Business Design
  • Adoption & Improvement
  • Learning & Development
The Dial app welcome screen, showing the logo and a Get Started button

0→1

idea to prototype

Co-founder

product & GTM strategy

THE CHALLENGE

An early-stage idea needing product definition, design and route to market.

MY ROLE

Leading product strategy, PRD development, design, early go-to-market and prototype development with two co-founders.

PROGRESS TO DATE

In six months: market research, business plan, PRD, a working prototype and a go-to-market approach, all built from scratch.

NEXT PROJECT

PUBLIC HEALTH Modernising a national medicines register. View project TERTIARY EDUCATION Moving a national institution onto a centralised document management platform. View project